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	<title>Sneaky Bastard &#187; Money</title>
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		<title>Consumer Desire</title>
		<link>http://sneakybastard.com/2008/04/consumer-desire/</link>
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		<pubDate>Wed, 30 Apr 2008 05:14:56 +0000</pubDate>
		<dc:creator>joseph</dc:creator>
				<category><![CDATA[Money]]></category>

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I went to the Apple Store in Santa Monica a few years ago to buy a PowerMac G5 Dual 2.7 GHz. I still use it as my main desktop machine, although I do development work on a very fast PC running Ubuntu Linux. I mention that I still use my three-year-old PowerMac G5 (as well [...]]]></description>
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I went to the Apple Store in Santa Monica a few years ago to buy a <a href="http://www.everymac.com/systems/apple/powermac_g5/stats/powermac_g5_2.7_dp.html">PowerMac G5 Dual 2.7 GHz</a>. I still use it as my main desktop machine, although I do development work on a very fast PC running Ubuntu Linux. I mention that I still use my three-year-old PowerMac G5 (as well as my five-year-old <a href="http://www.everymac.com/systems/apple/powerbook_g4/stats/powerbook_g4_1.0.html">PowerBook G4 Titanium 1 GHz</a>) to highlight the longevity of Apple hardware. I&#8217;d love to buy a new <a href="http://www.apple.com/macpro/">Mac Pro</a> and <a href="http://www.apple.com/macbookair/">MacBook Air</a>, and that&#8217;s what the rest of this blog is about &#8212; controlling my overwhelming desire to buy the hottest new Apple gear.
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When I bought my PowerMac, I opened an Apple Credit account, operated by Juniper Bank (Barclays PLC). They offered a 6-month interest-free period, and at the time I convinced myself that I&#8217;d pay it off before paying their outrageous interest rate. Fast forward three years, while reconciling some accounts and cleaning up Quicken. During the life of that loan, I paid a silly amount of interest and made many late payments by neglecting to create reminders. The cost to finance a $4500 purchase was nearly $2000. Stupid. Of course, I was the dream customer for credit card companies. I now use an electronic bill pay service, and prevent these financial mistakes. It gives me enormous satisfaction to cancel that account.</p>
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