08.20
When I see an advertisement for a technical product that shows a computer, I always look at the product to identify the make and model. Very often, art directors and designers will use Apple hardware in their photos because they have ready access to those products, during a photo shoot, for example. I would imagine that the storyboard has a note like “woman using laptop computer, smiling at camera.” They don’t consider that the photo will be used to advertise a product that requires Microsoft® Windows®. This drives me crazy (well, crazier anyway).
Here’s an example I recently encountered for a product that I actually wanted to use. PayPal has a product called Virtual Debit Card that allows the user to create a temporary credit card number for a single purchase. It’s a simple idea that would prevent a lot of fraud, although I’m sure it’s technically difficult to implement within the Visa and MasterCard networks. I really want to use the PayPal Virtual Debit Card, but it only runs on Microsoft® Windows®. In the photo below, the satisfied user depicted has an Apple Titanium PowerBook G4.

Of course, if you look at the system requirements, you’ll see that it requires a really old PC.

Aaaaargh!